Dragon Alliance Sunglasses
Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage.
In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets.